Global Link Marketing

Treasury Bills, Commercial Paper, Corporate Bonds, Certificate of Deposits and Repurchase Agreements. Collectively are referred to as Money Market Instruments.Money market instruments are short term debt obligations generally regarded as low risk, low to medium return investment for the holder. They are essentially IOUs issued by governments, financial institutions and large corporations. These instruments are very liquid and considered extraordinarily safe. Because they are extremely conservative, money market securities offer significantly lower risks than most other securities. They have maturities ranging from one day to one year.
Treasury billsTreasury bills are issued by the Central banks such as the Bank of England or government treasury departments. The Treasury sells bills at regularly scheduled auctions to refinance government projects and obligations.  It also helps to finance current government deficits.Commercial PaperCommercial Paper is short-term loan that is issued by a corporation use for financing accounts receivable and inventories. Commercial Papers have higher denominations as compared to the Treasury Bills and the Certificate of Deposit. The maturity period of Commercial Papers is a maximum of 9 months. They are very safe since the financial situation of the corporation can be anticipated over a few months.

Corporate Bonds

A corporate bond is an IOU issued by a public company, such as BT, ICI or Marks & Spencer. When you invest in a corporate bond, you are lending money to the company. In return you will receive interest at a fixed rate and the promise that your capital will be repaid at a certain date in the future.
Certificate of Deposit
A certificate of deposit (CD) is a time deposit with a bank. CDs are generally issued by commercial banks but they can be bought through brokerages. They bear a specific maturity date (from three months to five years), a specified interest rate, and can be issued in any denomination, much like bonds. CDs offer a slightly higher yield than Treasury Bills because of the slightly higher risk for a bank but, overall, the likelihood that a large bank will go broke is pretty slim. (Northern Rock Plc being the exception of course).
Repurchase Agreements
The Repo or the repurchase agreement is used by the government security holder when he sells the security to a lender and promises to repurchase from him overnight. Hence the Repos have terms raging from 1 night to 30 days. They are very safe due to government backing. Due to this short turnaround time, these agreements are the most liquid of all money market investments, they are very similar to bank deposit accounts, and many corporations arrange for their banks to transfer excess cash to such funds automatically.
It is however important to note that Although securities purchased on the money market carry less risk than long-term debt, they are still not entirely risk free. After all, as we all know banks do sometimes fail, and the fortunes of companies can change rather rapidly. But it has to be said that the range of possible outcomes is less for short-term investments than for conventional equity and fixed income investments.

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Okay, you want to promote affiliate programs. You have one or two that you are very interested in. But you don’t have your website created yet and you don’t even have your own optin-in list. What do you do? Here are a few things you can do before you get your website created.
 1. Write articles. Yes, I know. It’s like being in school again and learning something for the first time. It’s really not all that difficult. Think about the affiliate product that you want to promote. How does that product help the person using it? Now, think of a story of someone who is struggling (with whatever task they’re trying to do without the product) and then provide the solution to that problem. You must be careful, though. If the story sounds like a sales pitch, your article won’t be published.
Let’s take as an example: Autoresponders. Tell the story about a person trying to send out a message every week manually. Talk about the frustrations. Then, provide the solution by explaining how autoresponders work and why they should be used for that task. But don’t mention the autoresponder product you are promoting in the article. That’s what the article’s Resource Box is for! The resource box will contain a “mini” ad of sorts with a link to your affiliate product’s website. Submit your completed article to article announcement lists, article directories and newsletter publishers. 

 2. Start your own opt-in list.
The gurus tell you that you must have your own list. Is that difficult? Well, yes and no. There are lists and there are Lists. It’s easy to find names and email addresses to add to your list - just buy them from a list broker. However, to get a “responsive” list there are some tasks that must be done.

Before your actually create your own website, you can have a list. Simply use one of the free autoresponder or list server companies that are available.

One of these will get you started until you start making some money and can afford to go “pro.” Most free autoresponder options will have ads on top of each message you send out. When you have your website finished, put a subscription box on every page. You never know where your site visitor will be coming from so you’ll want to cover  all the bases.

3. Submit free and paid solo, top sponsor, and classified ads to newsletters that are in your affiliate product’s niche. Most affiliate marketers are doing this already but are making two major mistakes:
1. They use the “canned” ads that the affiliate program company provides. Re-write the ad in your own style. Make the ad different and unique. For a few minutes of work you will get a much better response.

2. They don’t mask the affiliate link. I would say that 90% of the ads that get submitted to my newsletter still have the affiliate ID showing. I have preached this many times but it bears repeating. Mask Your Link! Even if you just use a

service like http://tinyurl.com

or http://snipurl.com,

it will save you from having your affiliate ID ripped off by someone else. Besides, your link will look a lot more professional and will meet the line length guidelines that most publishers require. The best affiliate marketers have their own domain name and website. But these tips should help you get your start in affiliate marketing.

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